Today Mobile search has taken the world by storm. More and more people are performing internet searches using a mobile device like a smartphone or Tablet instead of computers. People do mobile search for a local business in their area usually to fill an immediate requirement. Google displays local businesses that meet the needs of a searcher, with Maps listings appearing at or very near the top of Google search results.
An optimized business website is now not enough to get your business the local exposure it requires. If your business is not listed in the Google Maps, your business may not get the attention and lose out to others. An important part of generating local attention and traffic for your business is the Google Places listing which drives visits to your physical location. The appearance in the Maps depends heavily on your claimed and optimized Google listing.
For a listing, all the more important is the placement at the top of the search results. When you claim your business listing, you gain ownership and can correct any of the existing information as well as add extra content that will help place your business in front of searchers in your area who want what you have to offer.
Many businesses have a simple listing on Google Places directory. This isn’t enough to ensure your business will appear in the Maps listings. The map marker should be corrected if it isn’t showing your business in the right spot. Also, ensure that duplicate listings for your business with variations in the address or name are not there.
Your Business Description, name, address, phone number & hours of operation can be included in the Google Maps along with Photos and Videos. This also forms one of the important parts of SEO.